Press Release: American Falls Valley Wide Country Store Opening Day
November 11, 2022
AMERICAN FALLS, IDAHO—The much-awaited Valley Wide County Store in American Falls is now open for business, and the Valley Wide team is excited to welcome customers. An official “grand opening” celebration for patrons will be held in mid-December.
Construction on the building began last year after Valley Wide Cooperative purchased the Kings Discount Store at the location. With access right off the freeway, the location fits the model that Valley Wide is known for – a “one-stop shop” – a model that works well for communities like American Falls. The 15,000-square-foot store includes fuel offerings, a truck island, a farm and ranch hardware store, a convenience store, and a full-service deli.
Before opening day, Valley Wide Cooperative hosted an official store walkthrough and luncheon for community dignitaries, including Power County Commissioners and American Falls City Council. The luncheon was a way for Valley Wide to say thank you for the support during the permitting and construction process. CEO of Valley Wide Cooperative Dave Holtom welcomed attendees and introduced Store Manager Frances Beitia, a life-long member of the American Falls community.
During his remarks, Holtom said, “We love being part of communities like this. For us, places with 500-10,000 people – that’s our sweet spot. Places that big box stores don’t want to be, that’s where we want to be and provide the community with things that they need.”
Vice President of Retail at Valley Wide Cooperative Gaven Gregory shared his appreciation during the luncheon. Gregory said, “A huge thank you goes to the new store employees. The team went above and beyond to prepare the store for opening day.” He went on to say, “We’ve always felt at home in American Falls and it’s great to get positive feedback from a community almost before we’ve felt like we’ve done anything.”
The Valley Wide Country Store is located at 2782 Fairgrounds Road in American Falls, near the airport and right off I-86 Exit 40.
About Valley Wide Cooperative:
Valley Wide is a farmer-owned cooperative that provides agronomy, energy, feed, and farm supply needs to farmers, ranchers, commercial businesses, and individuals across their territory. Headquartered in Nampa, Idaho Valley Wide serves their membership with locations in Idaho, Washington, Oregon, Utah, Wyoming, and Colorado.
Formed more than 100 years ago, Valley Wide Cooperative continues to help their farmer-based membership to increase their bargaining power and achieve economies of scale, so they can continue to do what they do best – feed the world.
Valley Wide Cooperative subsidiaries include Valley Agronomics, LLC, and Valley Wide Energy, and Valley Wide Country Store.
Media contact: Erica Louder, 208-731-3863 firstname.lastname@example.org