Answering the WHY
Stanislaus Farm Supply and Valley Wide Cooperative
As we study the impact of a merger between these two companies, probably the most important question that must be answered is “Why do it”? I know that we can, but what’s more important is determining if we should. This applies to both companies. A signed Letter of Intent is a non-binding agreement that sets the stage to study just that. Along with answering the “why”, we also try and determine the “what if”. What does the company look like combined? How does it benefit the membership? What impact will there be on customers? Employees? Suppliers? What opportunities does it create? Here are a few of the answers to WHY.
1. Size and Scale
- Drives relevance with suppliers. Suppliers are looking for retailers that can influence the market in a bigger way. Having a footprint that covers 6 states will help provide this. Suppliers also have limited funds to help grow market share. These funds go to support retailers with a history of demonstrated growth and greater market influence.
- Leverage our influence for better pricing and better programs. Along with relevance, having size and scale will allow us the leverage for better pricing and programs offered by the distributors and manufacturers. It’s a tool we can effectively use to access pricing and programs that are historically targeted to the bigger retailers.
- Affordability of services. Size and scale will help justify the creation of grower services that were only available through third-party vendors. Services such as input financing, run by our own in-house team, will create value and a revenue stream for our co-op and members.
- Product development. Size and scale – especially in agronomy – allow us to develop our own line of specialty products that are specific to our region, our growers’ needs, and our unique agronomic conditions and cultures.
2. Risk Aversion/Diversity.
- Economic risk. Combining operations with Stanislaus Farm Supply will spread the economic risks over a greatly diversified customer base and geography. It also spreads the ever-increasing costs of overhead to a larger business base.
- Diversity in business revenue. Farm Supply is heavily dependent on agronomy for its returns. As agronomy goes, so goes the company. Combining with Valley Wide will give access to a diversity of businesses that create the “three-legged stool” – agronomy, retail, and energy. It also creates an opportunity for Valley Wide to grow its energy footprint into a new market.
- Weather risks. Spreading our business out across 6 states will create risk aversion to weather anomalies that affect the western states from time to time.
3. Talent Access/Opportunities
- A larger company can attract specialized talent not otherwise available for specialized needs and services. This applies to Information Services, Marketing, Financing, Human Resources, and Accounting.
- Employees looking to advance their careers have more opportunities within a larger, more diverse company.
- Attract and retain the best people in the industry with a stronger company positioned to grow into the future.
4. Growth
- Growth is critical for any business and can come in many ways. Acquisitions and mergers are the most common ways to grow a company and are used effectively all over the world.
- Growth in size is important for the reasons aforementioned, but growth in business offerings is important as well. Farm Supply merging with Valley Wide will create the potential to bring retail stores and energy offerings to Farm Supply members. Valley Wide has well-established and successful retail and energy business units and could replicate that success in a new market area.
- New ventures breathe life into a mature business model. Every business has a life cycle. Knowing where you’re at in that life cycle is critical. Like Valley Wide, Farm Supply has been around a while – that means we’re both in the part of the cycle called ‘maturity’. Most cooperatives are in this stage. At this point, it’s critical to look for things that renew excitement and longevity in the business. This can be done through hiring new people, opening a new location, or merging with another cooperative.
5. Remain Relevant
- This is hard to measure but super critical to the long-term success of a local cooperative. For years, cooperatives were seen as the place “where grandpa did business”. This must change if we are to survive. Our cooperative companies must be seen as just as important in the success of the producer of today AND tomorrow. We must do all we can to remain important (relevant) to all generations of producers. Not only must we remain relevant to our customers, but also to our employees and our suppliers as well.
6. Consolidation in the industry to drive efficiencies.
- No one can deny that there is consolidation in the industry of agriculture driven by diminishing returns and the growing cost of doing business.
7. Alternatives of NOT create challenges long term.
- Answering the question as to why we should merge with Farm Supply can also be answered by asking “What if we don’t?”
- What does success mean to us in 5 or 10 years? Can we get there on our own?
- Mergers and acquisitions were instrumental in how we got to be what we are today. Why would we expect that to change going forward?
- Will we become more competitive without growing?
- Can we attract and retain the best people without improving our relevance?
Opportunities like this are hard to come by in the cooperative world – especially out west where there are fewer of us. In general, our cultures, our challenges, and our crops are unique to the western United States. Our legal rights to water, urban sprawl, land costs, and government intervention are challenges shared and felt by all Western producers. It will take all of us to work together to meet those challenges. This applies to both the producer and the ag retailer. Cooperatives by nature are designed to work with one another to help meet those challenges and we become one strong voice through mergers.