Digital Marketing Specialist

August 14 2018

Locations hiring for this position: Idaho

Valley Wide Cooperative/Valley Agronomics is a company motivated by service. We have been helping farmers and ranchers build their homes and businesses since 1920. Our mission is "To provide quality products and services at a value both the company and customer enjoy. We do this with respect to the communities we do business in and the environments that we impact."  The company is seeking candidates for a Digital Marketing Specialist.
A person in this position is responsible for developing and executing all social media engagement strategies using current best practices. This position will create and continually improve local pages for all locations online pages on over 40 platforms. The Digital Marketing Specialist will consistently audit and optimize organic search. Job responsibilities include (but are not limited to):

  • Experience segmenting customer lists and mapping the customer journey
  • Assist Event Manager on events as needed
  • Occasional design work
  • Increase user conversions by writing high quality, compelling copy for PPC ads, webpages, blog posts, collateral, social media posts, press releases on occasion.
  • Copy writing for Broadcast (radio spots)
  • Copy editing marketing materials across the board
Marketing Campaigns:
  • Manage ad campaigns across several platforms, including social media, search, and display ad networks
  • Test and analyze data to optimize ad creative, timing, frequency, duration of campaigns
Social Media:
  • Demonstrated a deep understanding of cross-promoting digital assets
  • Create social media campaigns and managed profiles for over 15 unique brands on all major networks (Facebook, Twitter, LinkedIn)
  • Strong understanding of all search engine algorithms, keyword ranking, review management, optimization, and other tactics to increase organic SEO
  • Analyze data to adjust campaign keyword/phrases to make recommendations for adjusting display ad creatives
Design/Web Development/E-Campaigns:
  • Design on-page images and social media photos using Adobe Photoshop and Illustrator
  • Assist in improving customer flow through website by optimizing content for usability and adjusting page order/structure
  • Launch and manage all e-blast campaigns and drip campaigns
  • Bachelor’s degree in English or marketing
  • 4+ years of experience in digital marketing
  • 4+ years of experience with SEO/SEM; Formal training or certification for SEM
  • Strong in website management within Kentico with an understanding of backend platform integration (Yoast, CRM, email systems, other plug-ins as needed)
  • Experience with Adobe CC products; Adobe Photoshop, GIMP, Canva, or some other graphic design and/or image editing software
  • Google Adwords Certified with ability to interpret analytical data and make recommendations
  • Google, Yahoo, Facebook, Bing Ads, and social media ad dashboards
Facebook analytics, and other social media platforms
  • Metrics-focused with ability to consistently communicate results
  • Digital lead generation expert
  • Strong time management and exceptional follow through
  • Experience with text marketing preferred
  • CRM management experience preferred
This is a full time, 40+ hours per week position, typically Monday - Friday. Qualified applicants must be available to work evenings and/or weekends as needed, especially during times of high seasonal demand.
A wage will be discussed during the interview process. In addition to generous employee discounts, the company offers medical, dental and life & long-term disability benefits to full time employees. Employees may also participate in the company’s 401(k) plan after meeting eligibility requirements.
You may email your resume or complete an online application with resume at:

Apply now

All applicants are subject to pre-employment drug testing and may be subject to pre-employment background checks.  Candidates must be eligible to work in the US as well as meet the qualifications listed above to be considered for the position.