When I first accepted the call to serve as General Manager of the Menan Co-op, I could not have fully anticipated the journey ahead. I guess that would be true for any of us as we contemplate all that has happened in the past 30 years. Each year since has seen its challenges and successes, its growth and constant change. More than anything else, it was a time of purpose. Today, as I stand at the threshold of retirement (December 31st), I am reminded of the timeless wisdom found in Ecclesiastes 3:1: “To everything there is a season, and a time for every purpose under heaven.”
A Time for Every Purpose: Reflections on My Retirement as CEO
The Seasons of Leadership
Seasons come and go, each with its unique character traits, ambitions, and purpose, yet all connected to an overall process that repeats itself. The lessons each season brings are priceless. My tenure as CEO has been no exception. There was a season for laying ambitious foundations—drafting vision statements, gathering a team of passionate and diverse minds, forging strategies that would put things at risk but yield fortune if executed right. There was a time to plant, to nurture new initiatives, partnerships, and mergers, and to watch them take root in the fertile soil of our shared commitment and purpose.
There were seasons for building up, when our organization grew in ways both visible and unseen. I recall the surge of energy as we opened new markets, welcomed new partners through mergers, replaced old agronomy plants with the new, larger ones to meet the demands of today’s grower, and celebrated milestones that once seemed barely imaginable – ones that surprised us all. In those moments, I felt not only the weight of responsibility but the wonder and excitement of collective achievement.
But there were also seasons of challenge—times to confront, to prune, and sometimes to let go. Every leader must face storms, and I have weathered my share both on a professional level and personally. There were moments when difficult decisions had to be made, when the path forward was obscured by uncertainty, and when the needs of the many required sacrifice from the few. In these times, the words of Ecclesiastes offered solace: there is a time to mourn, a time to heal, and a time to trust that even the harshest winters yield to spring.
Honoring the Purpose
Looking back, I see that each chapter had its own unique purpose. It often didn’t seem that way while we were in the middle of it. The successes, the setbacks, the days of celebration, and the nights of contemplation—each contributed to what our organization is today and to my own growth as a leader and as a person.
Purpose is not static; it evolves with time and circumstance. What once called for bold action may later require careful and well-thought-out steps. What demanded steadfast resolve may eventually give way to the wisdom of letting go. Ecclesiastes reminds us that there’s “a time to get, and a time to lose; a time to keep, and a time to cast away,” and so, too, must we learn to embrace or identify those times of change. What was once vital to the very life of our cooperative business has evolved to something different, something that requires new leadership or new talent. No different than your operations or your own lives. It’s natural.
Passing the Torch
Retirement is not merely an ending, but a transition—a handover of purpose to new custodians, a passing of the torch to leaders who will bring their own perspectives and strengths. Much thought and planning have gone into this transition, and I have full confidence in both the Board of Directors and my successor, Brad Locke, our current CFO, that they are ready to write the next chapter of our collective story. Brad brings a tremendous amount of experience in agronomy and energy at the ground level, as well as executive experience, and has shown that he is a significant contributor to this cooperative since coming on board three years ago.
Gratitude and Hope for the Journey Ahead
As the Good Book teaches, life is made up of seasons—each with a purpose. I leave this role with a heart brimming with thankfulness: for the trust I was given, for the lessons I learned, and for the privilege of serving alongside such wonderful individuals, and for the extraordinary people I had the privilege to serve – the farmer and rancher that feeds the world.
Though my time as CEO draws to a close, the cooperative continues—carried forward by those who believe in its purpose.
Thank you for everything.
David Holtom, CEO
Message from the Chairman
As a farmer, the feeling I experience during harvest season is one of accomplishment and gratitude. Much of my time and effort leading up to harvest is dedicated to ensuring the timely planting, fertilizing, and watering of crops to achieve the best possible outcomes. There is inherent stress, such as managing finances, overcoming unexpected weather events, and navigating the ups and downs of commodity markets. However, after a successful harvest, I am filled with an overwhelming sense of achievement, and I am always grateful for the blessing of being involved in agriculture, regardless of whether it was a good year or not.
Just as there are seasons in farming and nature, there are also seasons in our lives where one chapter ends, and another begins. As we conclude this year, we will see a change in leadership at Valley Wide Cooperative and Valley Agronomics. David Holtom, our Chief Executive Officer, has announced his retirement after 30 years of dedicated service to the cooperative, its employees, and its members.
Dave’s journey in the cooperative system began in the Midwest, but an opportunity to manage a small co-op in eastern Idaho, Menan Cooperative, brought him and his family to Idaho in 1995. At that time, Menan Co-op had three locations, a handful of employees, and generated about three million dollars in sales annually. In 1998, Menan Co-op merged with Madison Co-op of Rexburg, Idaho, forming Valley Wide Cooperative. Over the years, with collaboration from the board of directors and support from cooperative members, Dave has led the company through numerous mergers, acquisitions, and partnerships, creating what Valley Wide Cooperative is today: hundreds of locations across eight states, over 1,200 employees, and one billion dollars in annual sales. Like farming, there have been many challenges along the way, but I share that same sense of accomplishment and gratitude for Dave and for what the co-op has achieved under his leadership.
As the board of directors for Valley Wide Cooperative, one of our primary responsibilities is hiring and evaluating the CEO. The board also provides oversight and governance, ensuring that the CEO effectively manages the company’s daily operations and implements board-approved strategies. Knowing that Dave’s tenure was nearing its end, the board worked closely with him over the past several years to develop a succession plan.
This past year, the board executed that plan. During this process, we considered several factors. Valley Wide has always been a dynamic and fast-paced company that embraces opportunities and changes to remain relevant to the ever-evolving needs of its members. We also recognize that our unique structure includes three distinct business units: Agronomy, Energy, and Retail. Additionally, as a cooperative, we face different challenges compared to other business structures. These factors and more influenced our succession plan development.
We sought a candidate who was cooperative-minded and understood the importance of providing value and service to our members, as well as the significance of patronage and its role in our organization. The ideal candidate would have experience in agronomy, energy, and ag retail while also understanding how Valley Wide grew to its current stature, with a vision for its future. Furthermore, we desired a leader who would ensure a seamless transition with minimal negative impact on our employees or members. This led us to focus on internal candidates already working within the co-op. Dave would tell you that his success as a leader was made possible by the dedicated members of his leadership team, and I wholeheartedly agree.
After evaluating the candidates, one stood out clearly above the rest. I am pleased to announce that Brad Locke, Valley Wide Cooperative’s current Chief Financial Officer, has accepted the offer to become the next Chief Executive Officer, effective January 1, 2026. Until then, he will continue in his role as CFO through the transition process. Brad has served as CFO for the past three years and possesses an in-depth knowledge of our three business units. He also has extensive previous experience in agronomy, energy, and finance. The board is confident in his ability to lead the company, as he has already demonstrated his leadership skills and has the respect of his peers.
As we come to the end of the season in Dave’s career, I want to express my admiration for all that he has accomplished. I also wish to convey my gratitude for his hard work and dedication to this cooperative and its members. As we welcome a new season for Brad in his upcoming role as CEO, I, as well as the board, am confident in his abilities and am excited for the future of Valley Wide Cooperative.
Thank you!
Adam Clark
Chairman of the Board
Big D Ranch has been growing crops and raising the next generation in agriculture since 1947. With help from Valley Wide’s fuel, fertilizer, and crop advisors, they keep their operation productive and thriving for the future. Watch the short video and read the article below for the full story.
The Legacy and Future of Farming at Big D Ranch
For Richard Durant, CEO of Big D Ranch, farming is more than a business—it’s a family legacy. Started by his grandfather in 1947 with just 160 acres, the operation has grown into a diversified enterprise spanning 1,500 acres of row crops, a two-million-bushel grain warehouse, and a country feed store. The family’s passion for the community and its legacy is best seen in their popular sweet corn stand, a true family effort managed by his kids and run by his grandkids. This stand not only provides neighbors with fresh, “pick-and-cook” corn but also gives the younger generations a firsthand opportunity to learn the value of hard work and community engagement.
Despite its deep roots, farming today presents new challenges, including the struggle to find young people passionate about agriculture who can sustain the industry. Richard believes that the key to the future lies in telling agriculture’s story, showing why this work is so rewarding, and demonstrating a commitment to the community. Looking ahead, Richard’s greatest excitement is for the role of technology in enhancing both productivity and sustainability. He is focused on progressive farming practices like minimum till options to reduce ground compaction and preserve topsoil. His goal is to promote aeration and microbial activity within the soil to foster healthy root development and ensure plants can fully utilize the nutrients that are applied. He is also embracing advancements like GPS and autonomous farming, confident that self-driving tractors will become a mainstream reality, making the operation more efficient and productive for generations to come.
A Partner in the Field: The Valley Ag Difference
Richard views his partnership with Valley Ag as crucial to navigating the complexities of modern farming. He finds immense value in having a single, reliable source for a wide range of needs, from fuel and fertilizer to agronomy services.
Valley Ag’s Crop Advisors are invaluable partners who provide hands-on support. Richard emphasizes that they are “on the ground” to offer in-field scouting and are highly engaged in staying current on the latest chemistries. He appreciates that even if they don’t have an immediate answer, they have the resources and network to find the information he needs. This personalized expertise is a significant time-saver, as the Crop Advisors attend important field days and events that Richard simply doesn’t have time for, bringing back the vital information he needs for his operation.
Ultimately, this partnership comes down to enhancing Richard’s bottom line. He constantly evaluates his return on investment, and Valley Ag helps him make more profitable decisions. By providing up-to-date information on market trends, such as fuel and fertilizer prices, the team helps him strategically stock up and make smart purchasing decisions. This focused guidance allows him to capture savings and enhance his operation’s profitability, making the partnership a critical part of his success.
A Partner in the Field: The Valley Ag Difference
Richard views his partnership with Valley Ag as crucial to navigating the complexities of modern farming. He finds immense value in having a single, reliable source for a wide range of needs, from fuel and fertilizer to agronomy services.
Valley Ag’s Crop Advisors are invaluable partners who provide hands-on support. Richard emphasizes that they are “on the ground” to offer in-field scouting and are highly engaged in staying current on the latest chemistries. He appreciates that even if they don’t have an immediate answer, they have the resources and network to find the information he needs. This personalized expertise is a significant time-saver, as the Crop Advisors attend important field days and events that Richard simply doesn’t have time for, bringing back the vital information he needs for his operation.
Ultimately, this partnership comes down to enhancing Richard’s bottom line. He constantly evaluates his return on investment, and Valley Ag helps him make more profitable decisions. By providing up-to-date information on market trends, such as fuel and fertilizer prices, the team helps him strategically stock up and make smart purchasing decisions. This focused guidance allows him to capture savings and enhance his operation’s profitability, making the partnership a critical part of his success.
A Commitment to the Community
Beyond the farm, Richard sees Valley Wide living out its mission of “members supporting members” through a deep commitment to the community. As Vice President for the Idaho Farm Bureau, he appreciates the hand-in-hand partnership that supports programs aimed at educating and engaging young people in agriculture, such as Young Farmers and Ranchers, and FFA organizations. Valley Wide is a steadfast supporter, providing scholarships and backing local auctions, demonstrating that they truly understand the benefit of investing in the next generation. For Richard, it’s clear that Valley Wide’s passion for agriculture makes them an unparalleled supporter of farming communities.
This commitment extends to the personal relationships Richard has with his Crop Advisors. He describes them as excellent partners who are always on the ground and ready to answer any questions he has. He trusts that he will receive an honest answer, and if they don’t know something immediately, they have the resources to find the solution. For Richard, this accessibility and integrity make Valley Ag a crucial part of his operation’s success.
Big D Ranch Family
A Local Expert on the Ground
For a farming operation as diverse as Big D Ranch, the role of a trusted Crop Advisor is more crucial than ever. Hayzen Corder, a Crop Advisor at the Valley Ag Greenleaf location, understands this well. He sees his daily work as a collaborative effort, where he acts as an extra set of eyes and an on-the-ground resource for growers. Hayzen’s days are varied, shifting from walking fields to check moisture levels and scout for insects and diseases, to assisting with fertilizer applications and preparing for harvest. His ultimate goal is to become so familiar with his customers’ operations that he can proactively anticipate their needs, allowing them to focus on the business of farming.
The Science of Problem-Solving
Hayzen’s passion for his work stems from the challenge of problem-solving. He enjoys walking a field, identifying an issue, and then presenting the grower with solutions tailored to their operation’s specific goals. He knows that every recommendation must come with a solid return on investment, a key focus for successful farms like Big D Ranch. A perfect example of this is a recent strategy he implemented using foliar nitrogen on their wheat crop. This precise application not only improved the crop’s efficiency and health but also provided a critical relief from the pressures of managing an essential nutrient budget.
A Local Expert on the Ground
For a farming operation as diverse as Big D Ranch, the role of a trusted Crop Advisor is more crucial than ever. Hayzen Corder, a Crop Advisor at the Valley Ag Greenleaf location, understands this well. He sees his daily work as a collaborative effort, where he acts as an extra set of eyes and an on-the-ground resource for growers. Hayzen’s days are varied, shifting from walking fields to check moisture levels and scout for insects and diseases, to assisting with fertilizer applications and preparing for harvest. His ultimate goal is to become so familiar with his customers’ operations that he can proactively anticipate their needs, allowing them to focus on the business of farming.
The Science of Problem-Solving
Hayzen’s passion for his work stems from the challenge of problem-solving. He enjoys walking a field, identifying an issue, and then presenting the grower with solutions tailored to their operation’s specific goals. He knows that every recommendation must come with a solid return on investment, a key focus for successful farms like Big D Ranch. A perfect example of this is a recent strategy he implemented using foliar nitrogen on their wheat crop. This precise application not only improved the crop’s efficiency and health but also provided a critical relief from the pressures of managing an essential nutrient budget.
Proactive Practices for a Profitable Season
When looking at the big picture, Hayzen believes that managing weeds and the fertility budget are two of the most critical practices for getting the most out of a crop. He understands that new challenges, like herbicide-resistant weeds, require him to stay ahead of the problem so that a grower’s investment in fertilizer isn’t wasted. This proactive approach and his commitment to understanding the unique pressures of each farming year are what define his work. Like Richard Durant, he recognizes that farming today demands a new level of attention to detail and efficiency to ensure profitability.
The Cooperative Advantage
Hayzen sees the unique structure of Valley Ag as a key advantage for growers. Being part of a local cooperative means he’s working directly for the growers, who are the owners of the company. This creates a direct feedback loop where growers’ demands are met, and in turn, the cooperative grows alongside their success. This mission aligns perfectly with the
“one-stop-shop” approach, allowing growers to consolidate their needs—from agronomy and farm supplies to energy and feed—with fewer phone calls and less time spent sourcing. Ultimately, Hayzen believes this local, member-driven focus is what truly sets Valley Ag apart from its competitors.
PAUL, ID
“This has been a long-awaited project by the patient crew at Paul and it is great to see this coming to close. What impressed me even more than the wonderful building is how grateful the team is along with the excitement and energy they have in moving in and making it their new home. “
~Greg Lierman – Vice President & General Manager, Valley Ag
MERIDIAN, ID
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Valley Wide Cooperative is proud to announce that as of September 18th it acquired Thompson Gas/PSI operations located in Victor, MT and will retain it’s local employee. The acquisition brings a large regional energy supplier to Western Montana that is known for exceptional service and customer focus. With the goal of providing HVAC service and support for new system sales and service as well as maintenance to the region, Valley Wide promises expanded service to its current and future Montana customer base.
Valley Wide Cooperative is proud to announce that as of September 18th it acquired Thompson Gas/PSI operations located in Victor, MT and will retain it’s local employee. The acquisition brings a large regional energy supplier to Western Montana that is known for exceptional service and customer focus. With the goal of providing HVAC service and support for new system sales and service as well as maintenance to the region, Valley Wide promises expanded service to its current and future Montana customer base.
At our Royal City location, the new fertilizer barn is now active and has been successfully serving the central Washington area through a busy summer and fall season. Additionally, our IS team has installed brand-new cameras throughout the barn as a final touch.
Over at the office site, construction is moving right along — concrete has been poured, and framing and plumbing are complete. The space is really starting to take shape, with more progress to come as we move into the next phase of the project. Stay tuned for updates!
At our Royal City location, the new fertilizer barn is now active and has been successfully serving the central Washington area through a busy summer and fall season. Additionally, our IS team has installed brand-new cameras throughout the barn as a final touch.
Over at the office site, construction is moving right along — concrete has been poured, and framing and plumbing are complete. The space is really starting to take shape, with more progress to come as we move into the next phase of the project. Stay tuned for updates!
At our Meridian location, the new pergola is complete, adding a finished touch to the garden area just in time for fall. Inside, the kitchen build is moving along quickly — the vent hood and fire protection systems are complete, and the Energy team has installed new gas lines to support the space. Stainless steel countertops are underway, along with ceiling tile, FRP, and wall coverings, all coming together to create a clean, professional look for the future home of Tacos El Rey.
At our Meridian location, the new pergola is complete, adding a finished touch to the garden area just in time for fall. Inside, the kitchen build is moving along quickly — the vent hood and fire protection systems are complete, and the Energy team has installed new gas lines to support the space. Stainless steel countertops are underway, along with ceiling tile, FRP, and wall coverings, all coming together to create a clean, professional look for the future home of Tacos El Rey.
This spring, Valley Wide Cooperative proudly supported a variety of FFA & 4-H programs and events, including our annual FFA Round-Up program at our retail stores, Customer Appreciation Days at our Energy and retail locations, we hosted FFA & 4-H Education Days, and sponsored FFA state conferences in Idaho, Oregon, and California. These efforts reflect our ongoing commitment to investing in the future of the communities we serve.
This spring, Valley Wide Cooperative proudly supported a variety of FFA & 4-H programs and events, including our annual FFA Round-Up program at our retail stores, Customer Appreciation Days at our Energy and retail locations, we hosted FFA & 4-H Education Days, and sponsored FFA state conferences in Idaho, Oregon, and California. These efforts reflect our ongoing commitment to investing in the future of the communities we serve.
An Investment in the Cooperative’s Future
In 2018, our annual scholarship program was renamed the Eric Beck Memorial Scholarship in honor of Eric Beck (1955-2017). Eric was a dedicated board member of Menan Cooperative, one of Valley Wide’s predecessors, and played a pivotal role in the formation of Valley Wide Cooperative. As a farmer and rancher in Menan, Idaho, he was a lifelong advocate of the cooperative system, placing great importance on learning and teaching the skills he excelled in.
Valley Wide Cooperative is proud to announce the recipients of the 2025 Eric Beck Memorial Scholarship, awarding fifteen $2,000 scholarships to deserving students from the Northwest region.
This year, Valley Wide Cooperative’s Board of Directors selected students who met the following criteria: immediate relation to a co-op member or employee and pursuit of post-secondary education. Applicants were also required to write an essay addressing the most challenging issue their country faces relating to their hometown or way of life, and describing the most influential people in their life and how these individuals impacted them.
Our investment in these students underscores our commitment to supporting the future of the agricultural industry through education and leadership development.
An Investment in the Cooperative’s Future
In 2018, our annual scholarship program was renamed the Eric Beck Memorial Scholarship in honor of Eric Beck (1955-2017). Eric was a dedicated board member of Menan Cooperative, one of Valley Wide’s predecessors, and played a pivotal role in the formation of Valley Wide Cooperative. As a farmer and rancher in Menan, Idaho, he was a lifelong advocate of the cooperative system, placing great importance on learning and teaching the skills he excelled in.
Valley Wide Cooperative is proud to announce the recipients of the 2025 Eric Beck Memorial Scholarship, awarding fifteen $2,000 scholarships to deserving students from the Northwest region.
This year, Valley Wide Cooperative’s Board of Directors selected students who met the following criteria: immediate relation to a co-op member or employee and pursuit of post-secondary education. Applicants were also required to write an essay addressing the most challenging issue their country faces relating to their hometown or way of life, and describing the most influential people in their life and how these individuals impacted them.
Our investment in these students underscores our commitment to supporting the future of the agricultural industry through education and leadership development.
Valley Wide Country Stores to Offer Valley Ag Fertilizer Program
Trust the Brand the Farmers Trust
Introducing our NEW, expertly formulated Spring, Summer, and Fall fertilizer blends, designed to nourish your plants through every stage of their growth. Be sure to ask about how you can partner with us on our lawn care pro discount.
Fertilizer Blend Key: The numbers represent Nitrogen, Phosphorus, and Potassium, respectively.
The future of Valley Wide Marketing is bright…and digital!
Helping companies promote themselves and build their brand equity. While the fundamentals of marketing haven’t changed since the beginning of time, a lot of the channels and methods have. I graduated with my marketing/communications degree in 1997, when personal computers and email were still relatively new. The distinctive screech of a dial-up modem still rings in my head, and I can feel the excitement of getting a new friend notification on MySpace! Back then, marketing products or services was often limited to direct mailers, newspaper ads, or leaving a brochure with a prospective customer. While those are still important, the focus and investment made on the digital side of marketing have drastically changed how budgets are spent. Apps, eBlasts, and social media influencers are now the “word of mouth” channels of choice, whether you are a small startup or a billion-dollar co-op.
Jeremy Husen, Director of Marketing
Here at Valley Wide, we are embracing this digital shift across the entire organization. While the agricultural industry might not always lead the technology march, to the outsider, I think they would be amazed at how much tech is involved with farming and, for that matter, the business of supporting farming. We have multiple social media accounts that connect us to our customer base in real-time, apps for both Valley Wide and Valley Ag that allow easier business transactions like paying invoices and viewing past orders, and an e-commerce site for our retail stores with more innovation to come!
As part of Valley Wide’s digital strategy, next quarter we will be moving to a fully electronic version of the newsletter. As digital delivery becomes the norm, printing has, in fact, become more expensive. We spend a significant amount of money on printing and delivering the newsletter. By going digital, we can allocate those funds towards supporting the communities we serve, fulfilling a primary function of the co-op. We are also able to provide better content, such as videos, links, and even surveys, in the newsletter, making it more engaging and interactive. To ensure you do not miss out, if you haven’t done so, download either the VWC Hub (Valley Wide) or Grower Portal (Valley Ag) apps as well. These offer streamlined business functions and are a primary way we communicate new products, services, and special pricing to our customer base. As we continue to embrace technology at Valley Wide we hope you will too!
Jeremy Husen, Director of Marketing
The future of Valley Wide Marketing is bright…and digital!
Helping companies promote themselves and build their brand equity. While the fundamentals of marketing haven’t changed since the beginning of time, a lot of the channels and methods have. I graduated with my marketing/communications degree in 1997, when personal computers and email were still relatively new. The distinctive screech of a dial-up modem still rings in my head, and I can feel the excitement of getting a new friend notification on MySpace! Back then, marketing products or services was often limited to direct mailers, newspaper ads, or leaving a brochure with a prospective customer. While those are still important, the focus and investment made on the digital side of marketing have drastically changed how budgets are spent. Apps, eBlasts, and social media influencers are now the “word of mouth” channels of choice, whether you are a small startup or a billion-dollar co-op.
Here at Valley Wide, we are embracing this digital shift across the entire organization. While the agricultural industry might not always lead the technology march, to the outsider, I think they would be amazed at how much tech is involved with farming and, for that matter, the business of supporting farming. We have multiple social media accounts that connect us to our customer base in real-time, apps for both Valley Wide and Valley Ag that allow easier business transactions like paying invoices and viewing past orders, and an e-commerce site for our retail stores with more innovation to come!
As part of Valley Wide’s digital strategy, next quarter we will be moving to a fully electronic version of the newsletter. As digital delivery becomes the norm, printing has, in fact, become more expensive. We spend a significant amount of money on printing and delivering the newsletter. By going digital, we can allocate those funds towards supporting the communities we serve, fulfilling a primary function of the co-op. We are also able to provide better content, such as videos, links, and even surveys, in the newsletter, making it more engaging and interactive. To ensure you do not miss out, if you haven’t done so, download either the VWC Hub (Valley Wide) or Grower Portal (Valley Ag) apps as well. These offer streamlined business functions and are a primary way we communicate new products, services, and special pricing to our customer base. As we continue to embrace technology
Rodney McArthur, VP of Business Developement
Hello Valley Wide members and customers,
As we welcome the crisp days of fall and leave the heat of summer behind, I’m grateful for the past several months since joining Valley Wide Cooperative. The journey so far has been both challenging and deeply rewarding. From my very first day, the Valley Wide team has been inviting and welcoming, making me feel truly part of the cooperative family and I can sincerely say I have found a place where I truly feel I belong.
I’m excited to share my enthusiasm for the opportunity to serve as the Vice President of Business Development. I believe my experience and skills will further advance Valley Wide’s mission of providing valued products and services to our members and customers. My career spans nearly two decades, including leadership roles at a large food and agricultural company and, prior to that, with a global accounting and professional services firm. These experiences have equipped me with a deep understanding of agriculture, strategic planning, and navigating complex business landscapes.
I am confident my background in business development and agriculture will support Valley Wide Cooperative’s vision for growth and excellence. As Vice President of Business Development, I will be focused on supporting strategic planning and execution, leading our mergers and acquisition efforts, fostering operational efficiencies and integration, providing in depth market and competitive analysis, and supporting the development of strategic partnerships and other growth opportunities in order to drive sustainable success for our cooperative and its stakeholders. I look forward to working with our senior team and board of directors to ensure our growth and strategic direction continue to serve our members effectively.
Outside of work, I am deeply rooted in the values of family, community, and the outdoors. I cherish time spent with my wife, our four children, and our two pups. As a family we enjoy our time either exploring the mountains of Idaho, casting a fly in the river, snowboarding down a mountain, or traveling to new places and experiencing other cultures. We also ensure we spend time participating in local community events and supporting programs focused on helping those in need and the development education of our community’s youth. My commitment to these values aligns with the cooperative spirit we champion at Valley Wide, inspiring my dedication to serving our members with integrity and purpose.
As the Vice President of Business Development, I will work diligently to oversee our strategic growth initiatives, working across our organization to expand our reach and strengthen partnerships. My focus will be on identifying opportunities that align with Valley Wide’s mission and ensuring our efforts benefit both our member-owners and the broader community. Whether guiding mergers and acquisitions or launching new ventures, my goal is to drive innovation and maintain our commitment to cooperative values, integrity, and service.
Rodney McArthur, VP of Business Developement
Hello Valley Wide members and customers,
As we welcome the crisp days of fall and leave the heat of summer behind, I’m grateful for the past several months since joining Valley Wide Cooperative. The journey so far has been both challenging and deeply rewarding. From my very first day, the Valley Wide team has been inviting and welcoming, making me feel truly part of the cooperative family and I can sincerely say I have found a place where I truly feel I belong.
I’m excited to share my enthusiasm for the opportunity to serve as the Vice President of Business Development. I believe my experience and skills will further advance Valley Wide’s mission of providing valued products and services to our members and customers. My career spans nearly two decades, including leadership roles at a large food and agricultural company and, prior to that, with a global accounting and professional services firm. These experiences have equipped me with a deep understanding of agriculture, strategic planning, and navigating complex business landscapes.
I am confident my background in business development and agriculture will support Valley Wide Cooperative’s vision for growth and excellence. As Vice President of Business Development, I will be focused on supporting strategic planning and execution, leading our mergers and acquisition efforts, fostering operational efficiencies and integration, providing in depth market and competitive analysis, and supporting the development of strategic partnerships and other growth opportunities in order to drive sustainable success for our cooperative and its stakeholders. I look forward to working with our senior team and board of directors to ensure our growth and strategic direction continue to serve our members effectively.
Outside of work, I am deeply rooted in the values of family, community, and the outdoors. I cherish time spent with my wife, our four children, and our two pups. As a family we enjoy our time either exploring the mountains of Idaho, casting a fly in the river, snowboarding down a mountain, or traveling to new places and experiencing other cultures. We also ensure we spend time participating in local community events and supporting programs focused on helping those in need and the development education of our community’s youth. My commitment to these values aligns with the cooperative spirit we champion at Valley Wide, inspiring my dedication to serving our members with integrity and purpose.
As the Vice President of Business Development, I will work diligently to oversee our strategic growth initiatives, working across our organization to expand our reach and strengthen partnerships. My focus will be on identifying opportunities that align with Valley Wide’s mission and ensuring our efforts benefit both our member-owners and the broader community. Whether guiding mergers and acquisitions or launching new ventures, my goal is to drive innovation and maintain our commitment to cooperative values, integrity, and service.
Valley Wide & Valley Ag Challenge Coins
The Challenge Coin has a history in the military as a symbol of dedication and valor for recipients. The Valley Wide and Valley Ag Challenge Coins share that symbolism by recognizing employees who go above and beyond for the cooperative and its members. Each quarter, CEO Dave Holtom selects individuals in the company to be recognized as Challenge Coin recipients.
Erica Madrid
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Jesse Mallard
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Todd Harper
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